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In our fast-paced culture and society today, we often hold a blind eye towards the many negative effects of mass consumerism. The socially-conscious artist, Barbara Kruger created a text-based piece which states, "I shop therefore I am," (1987). This piece is vital to our culture jamming project because we're aiming to emphasize the reliance of today's culture on consuming as an action we commit passively, unaware of its repercussions on a global-level. We constantly feel the need to CONSUME, in order to "be" or "exist", as if our belongings define us. We need to break away from this passiveness and grasp the effects that mass consumerism generates. By thrifting, we reduce, reuse, and recycle belongings that have been owned by others in the past. The practice of thrift shopping expresses that though consumption will continue to be inevitable in this world, we aim to eliminate passiveness. Thrifting, though still a form of consumption, depicts a consciousness of many worldly concerns that mass consumerism remains blind to. In subtle but still very important ways thrifting will help reduce the issues surrounding the environment, child labour and sweat shop concerns, and it also helps people SAVE!
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"You've been invited...to a TOP SWAP!"... ..................................................................."An editorial... for less"...
Here we have created an invitation to create your own clothing swap that you.......This image is our own digitally altered version of an editorial
can personalize and give out to your friends. Its a light-handed way of getting........featured in the newest issue of the H&M magazine. We
consumers out of stores and into each others closets, because we interrupt...........designed an editorial to look like one similar to the magazine,
their spending habits with a suggestion to alter their previously................................but instead we used pieces that were thrifted, vintage, or ...................................................................................................................................even established patterns. free via an exchange such as a ...................................................................................................................................clothing swap with friends.



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We replaced the old editorial with our new and improved THRIFTED editorial, and here are the results!





Here's our video documenting our culture jam!