Medium of Expression

- a short film/ documentary
- a print editorial
- magazine inserts/flyers
- invitations

Flyers used as part of the jam:
These flyers were inserted into H&M's catalogue that is currently on stands, for everyone to see. When a given consumer opens the catalogue, their [expected] experience will be interrupted with our "thrift editorials." They will be taken by how in-trend our featured thrifted items are and how inexpensive such stylish and high-quality items can be from a thrift store. Finally, we've also included a flyer with the names and addresses of nearby thrift/secondhand/consignment stores which will encourage the readers to go and visit one, now that they are aware of their locations.