Medium+of+Expression

__Medium of Expression__
- a short film/ documentary - a print editorial - magazine inserts/flyers - invitations

These flyers were inserted into H&M's catalogue that is currently on stands, for everyone to see. When a given consumer opens the catalogue, their [expected] experience will be interrupted with our "thrift editorials." They will be taken by how in-trend our featured thrifted items are and how inexpensive such stylish and high-quality items can be from a thrift store. Finally, we've also included a flyer with the names and addresses of nearby thrift/secondhand/consignment stores which will encourage the readers to go and visit one, now that they are aware of their locations.
 * Flyers used as part of the jam:**